NOA teamed up with RASTAL and Deutsche Telekom AG to develop SMARTGLASS – a completely new beer glass which offers new approaches to customer involvement, competition differentiation and the promotion of consumption.
The core element of the SMARTGLASS concept is a coded chip which contains information like glass capacity, the type of beverages served and the time and place the drink was poured out. This chip can be fixed to any type of glass and thus easily be integrated in the costumers corporate design.
The beverage producer, no matter where he is located, can learn about the amount of beer consumed in a particular bar in real-time and can respond accordingly or find new potentials for optimizing business processes based on the assessment of consumption statistics.
Within the scope of “Digitalization in Practice” RASTAL presented the “Smart bar” at the Deutsche Telekom AG booth at this year’s CeBIT in Hannover.
says Thomas Nieraad, CEO of RASTAL.