Franke’s aim was to be known as a future-oriented and forward-thinking brand.

Understanding the future meant identifying new modes of living and realising them with upcoming technologies. Drawing on our analysis, creativity tools, and unique processes, we developed the Franke 'THINK NEXT' scenario. ​

The innovative concept and prototype received significant acclaim and sparked valuable discussions within the kitchen market. Franke garnered insightful feedback that fuelled further advancements and developments.​