Product Strategy and Portfolio Planning for ORAS and HANSA

When the ORAS Group acquired HANSA – with whom we have been working successfully for more than 10 years – in 2015, they approached us with an exciting challenge: to support them in the definition of a new Product Strategy and Portfolio Structure for both brands. This should work for the 20 markets in which ORAS is present, creating new synergies between the brands and avoid possible market segment overlapping.

The result was not only the development of two respective Product Strategies with distinct Product Portfolios, but also the creation of a Product Design Philosophy.